Graceland Goes Pink for National Breast Cancer Awareness Month

October 2010

October is National Breast Cancer Awareness Month and in support of this great cause and awareness campaign Elvis Presley's Graceland mansion in Memphis will glow in a shade of pink through to the end of October.

Elvis Presley was famous for his signature pink Cadillac and for giving away Cadillac cars as well, but the true depth and breadth of his generosity and community involvement is not so widely known. Audience tickets for his 1973 Aloha from Hawaii television special and its pre-broadcast rehearsal show carried no price, as each audience member was asked to pay whatever he or she could. The performances and concert merchandise sales were a benefit raising $75,000 for the Kui Lee Cancer Fund in Hawaii.

To see Graceland in pink each night, visit the Graceland LiveCam.