Deep South USA Blog

Working towards a 'country Bonnaroo' CMA winners Little Big Town are first act confirmed for Alabama's third annual Rock The South 2014 Festival (includes video).

Rock The South Festival Alabama

After waiting until just a few months before the event to lock down headliners for the second annual music festival earlier this year, organisers are riding the momentum of a 35,000-person showing to line up 2014 a full year in advance.

“We had over 30 states represented this year, and we think we could really have a ‘country Bonnaroo’ on our hands,” organiser Shane Quick said, citing the well-known Tennessee-based indie rock festival. “We’re thinking big, dreaming of an even bigger event. We’re way ahead of where we were for 2013, just in momentum alone, and we’re looking to build this thing. We want people to look forward to this as a part of their summer.”

With the latest edition set for the weekend of June 20–21, 2014 at Heritage Park, Quick has confirmed Grammy and CMA winners Little Big Town will anchor the Friday night schedule.

“They have easily been one of the most-requested bands we’ve had since we started, and we’re so excited to have Little Big Town,” Quick said. “What’s really special is the fact that they’re from north Alabama and they represent the state so well. We anticipate a massive amount of excitement.”

Quick said fans should expect more announcements and details in the coming weeks and months, you can keep up to date with all the news at

The festival started in 2012 behind a city sponsorship to celebrate recovery from the 2011 tornadoes that devastated the community. Country artist Sara Evans stepped in as the official host and sponsor for 2013 – expanding the festival to two days – and attendance skyrocketed to the point of essentially filling the park.

Though the event might outgrow Heritage Park in downtown by 2015, Quick said Cullman will definitely remain the event’s home for the foreseeable future.

“We couldn’t be more pleased with the buy-in and positive feedback we’ve had from people,” he said. “When you plan an event, you have to know if there’s a need there for it. The one thing we learned in 2013 is – overwhelmingly yes – people want something like this. We’re so proud to be able to showcase Cullman to so many people, and support even more local charities by raising more money next year.”

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